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Pinar Yildirim Honold is an associate professor of Marketing and an associate professor of Economics at The Wharton School.

 

She studies media, technology, and information economics. She focuses on applied theory and applied economics of online platforms, effects of technology and AI, social and economic networks, media bias, and political economy. Her research appeared in top economics and business marketing journals including the American Economic Review, Marketing Science, Journal of Economics & Management Strategy, Quantitative Marketing & Economics, Journal of Marketing Research, Management Science, and Journal of Marketing. Pinar is on the editorial boards of Marketing Science and Journal of Marketing Research, two leading academic journals of marketing. She is also an area editor at IJRM.

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Pinar received numerous awards, including the Erin Anderson Award for Emerging Mentor and Scholar, the Seenu Srinivasan Young Scholar Award in Quantitative Methodology, Teaching Excellence Award from the Wharton School, and the Young Scholar Award from the MSI. Her research received recognitions, including the Best Paper Awards from ZEW and from the Royal Economic Society. Her research has been funded by grants from institutions like Meta, MSI, the NET Institute and is covered by outlets including the Wall Street Journal, NPR, SF Chronicle. She also gave interviews in media including Time, iTV, NPR, Forbes, Politico, Fortune, Newsweek, Deutsche Welle, and HBR, among others.

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Pinar cares highly about mentoring and trained over a dozen doctoral students, and placed them in respected academic and industry positions. She also collaborates with a number of large and small firms for her research. If you are interested in working with her, you can always email her.

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Pinar holds PhD degrees in Marketing and Business Economics and in Engineering, both from the University of Pittsburgh, in addition to MS in engineering and BS and minor degrees in industrial and mechanical engineering. She is teaching in the Wharton Executive Education, MBA, and undergraduate programs and is a frequent contributor to Knowledge@Wharton and XM Wharton Business Radio.